Dead End

Dead End

Dead End

Key Features

Live Theatre

Interactive Workshops

Teaching Resources

Key Features

Live Theatre

Interactive Workshops

Teaching resources

Key Features

Live Theatre / Interactive Workshops / Teaching Resources

When we hit their car, the force was…unbelievable…The lack of control I had over my body…the fear…The fear was something I‘d never felt ever before. This was it. This was real.

Molly, Dead End

When we hit their car, the force was…unbelievable…The lack of control I had over my body…the fear…The fear was something I‘d never felt ever before. This was it. This was real.

Molly, Dead End

When we hit their car, the force was…unbelievable…The lack of control I had over my body…the fear…The fear was something I‘d never felt ever before. This was it. This was real.

Molly, Dead End

Background

Driven by their commitment to Vision Zero, a shared partnership goal to have no deaths or serious injuries on Essex roads by 2040, Safer Essex Roads Partnership commissioned Collingwood to deliver a learning experience for young drivers and passengers.

Tragically, road traffic accidents are the leading cause of death among children and young people aged 5-29 years. Statistics show that young people are most at risk on the road as soon as they can legally start using cars and motorbikes, both in terms of hospital admission statistics and police-reported serious and fatal casualties.

Background

Driven by their commitment to Vision Zero, a shared partnership goal to have no deaths or serious injuries on Essex roads by 2040, Safer Essex Roads Partnership commissioned Collingwood to deliver a learning experience for young drivers and passengers. Tragically, road traffic accidents are the leading cause of death among children and young people aged 5-29 years. Statistics show that young people are most at risk on the road as soon as they can legally start using cars and motorbikes, both in terms of hospital admission statistics and police-reported serious and fatal casualties.

Background

Driven by their commitment to Vision Zero, a shared partnership goal to have no deaths or serious injuries on Essex roads by 2040, Safer Essex Roads Partnership commissioned Collingwood to deliver a learning experience for young drivers and passengers. Tragically, road traffic accidents are the leading cause of death among children and young people aged 5-29 years. Statistics show that young people are most at risk on the road as soon as they can legally start using cars and motorbikes, both in terms of hospital admission statistics and police-reported serious and fatal casualties.

The Approach

Whilst we knew that the ‘Fatal Four’ causes of crashes (speeding, drink and drugs, seatbelt use, and distractions) were critical learning objectives, we wanted to really explore the real-life dynamics surrounding an incident, as experienced by young people themselves. Consulting young crash victims on their harrowing experiences helped us understand the subtle social influences that can drive irresponsible driving and passenger behaviour.

This formed the basis for a mature multi-media experience for Year 11 – 13 students. We used theatrical episodes, character monologues, and screen imagery and dramatic sound effects to help learners engage with the critical moments of decision before an incident, and the short and long-term consequences of the subsequent collision.

The Approach

Whilst we knew that the ‘Fatal Four’ causes of crashes (speeding, drink and drugs, seatbelt use, and distractions) were critical learning objectives, we wanted to really explore the real-life dynamics surrounding an incident, as experienced by young people themselves. Consulting young crash victims on their harrowing experiences helped us understand the subtle social influences that can drive irresponsible driving and passenger behaviour. This formed the basis for a mature multi-media experience for Year 11 – 13 students. We used theatrical episodes, character monologues, and screen imagery and dramatic sound effects to help learners engage with the critical moments of decision before an incident, and the short and long-term consequences of the subsequent collision.

The Approach

Whilst we knew that the ‘Fatal Four’ causes of crashes (speeding, drink and drugs, seatbelt use, and distractions) were critical learning objectives, we wanted to really explore the real-life dynamics surrounding an incident, as experienced by young people themselves. Consulting young crash victims on their harrowing experiences helped us understand the subtle social influences that can drive irresponsible driving and passenger behaviour. This formed the basis for a mature multi-media experience for Year 11 – 13 students. We used theatrical episodes, character monologues, and screen imagery and dramatic sound effects to help learners engage with the critical moments of decision before an incident, and the short and long-term consequences of the subsequent collision.

Impact

Over 60,000 students have now taken part in Dead End. This year alone, we visited 48 secondary schools across Essex and educated over 9,800 participants.

88%

students who said Dead End was an effective way to learn about road safety

85%

 students who said the programme had helped them seriously consider the impact their own behaviour as a driver or passenger

71%

increase in the number of students who could name the ‘Fatal Four’ causes for KSI’s on the roads

98%

teachers who said it was important that programmes like Dead End are offered to schools

Impact

Over 60,000 students have now taken part in Dead End. This year alone, we visited 48 secondary schools across Essex and educated over 9,800 participants.

88%

students who said Dead End was an effective way to learn about road safety

85%

 students who said the programme had helped them seriously consider the impact their own behaviour as a driver or passenger

71%

increase in the number of students who could name the ‘Fatal Four’ causes for KSI’s on the roads

98%

teachers who said it was important that programmes like Dead End are offered to schools

Impact

Over 60,000 students have now taken part in Dead End. This year alone, we visited 48 secondary schools across Essex and educated over 9,800 participants.

88%

students who said Dead End was an effective way to learn about road safety

85%

 students who said the programme had helped them seriously consider the impact their own behaviour as a driver or passenger

71%

increase in the number of students who could name the ‘Fatal Four’ causes for KSI’s on the roads

98%

teachers who said it was important that programmes like Dead End are offered to schools

Dead End is particularly effective as a means of communicating with Year 11 students, who have proved highly receptive to this sophisticated and emotive approach.

Safer Essex Roads Partnership

Safer Essex Roads Partnership

Dead End is particularly effective as a means of communicating with Year 11 students, who have proved highly receptive to this sophisticated and emotive approach.

Safer Essex Roads Partnership

Dead End is particularly effective as a means of communicating with Year 11 students, who have proved highly receptive to this sophisticated and emotive approach.

Safer Essex Roads Partnership

Post performance and workshop responses from Students and Teachers

Post performance and workshop responses from Students and Teachers

Post performance and workshop responses from Students and Teachers

Get In Touch

Contact Development Director Katy May and discover how, working together, we can reduce teen risk.

+44 (0)1484 681025

katy@collingwoodlearning.com

Get In Touch

Contact Development Director Katy May and discover how, working together, we can reduce teen risk.

+44 (0)1484 681025

katy@collingwoodlearning.com

Get In Touch

Contact Development Director Katy May and discover how, working together, we can reduce teen risk.

+44 (0)1484 681025

katy@collingwoodlearning.com